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Value Drivers

Value drivers are the real and perceived aspects of a company that enhance the company’s value from the buyer’s perspective. Typical value drivers may include:


  • Synergies expected from a merger/acquisition

  • Quality and reputation of the business

  • Cash flow and profitability

  • Customer relationships

  • Growth trends for key products and services

  • Distribution network

  • Intellectual property, such as patents, trademarks and brand name

  • Quality of management team

  • Technology

  • People and intellectual capital

Once value drivers are identified, the Business Owner can begin to evaluate the strength of those value drivers and take actions to enhance them.

Due to the emotional ties to the business, it is frequently difficult for Business Owners to be objective in their assessment, which can directly impact the attractiveness and value of the business to potential Buyers/Financing Sources.

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